• Language of International Business



    Asst.Prof. English

    GITAM, University.

        Today’s engineer should be a combination of adequate technical competence, verbal proficiency, emotional intelligence and communicative ability before he/she opts for campus placements. In this era of globalization, engineering graduates lack in the required qualities either in terms of technical expertise communication or English language skills.
          To be successful in any interview process, different MNC’s adopt a basic procedure to filter the aspiring students from recruitment. Aptitude skills are basically tested through a written test that covers quantitative ability, logical analysis, reasoning and verbal ability. After clearing the written test, the student faces the technical round that emphasizes on the technical competency. The HR round focuses on the candidate’s communication skills, soft skills, personality and emotional intelligence.
         This article concentrates on the importance of acquiring English language skills, communication skills and soft skills to be successful in job recruitments. The main idea is on the orientation and collaborative learning required from the first year of engineering course for improving English language and communication skills apart from prescribed syllabus to specifically prepare the students for campus placements.
    English language once considered as a subject to increase percentage of marks, now became an essential skill to be victorious in career and professional development. H.P. Jensen states that employers want "a number of new competencies, with an emphasis on an increased ability to communicate"
         There is a tremendous change in the recruitment procedure from the last decade. The association between corporate world and educational institutions resulted in on and off campus placements. The trend of companies coming to institutions and vice versa and conducting campus drives is a welcoming gesture to establish firm academia-industry relations. The students ought to utilize this opportunity and face the recruitments with great competitive spirit. However, most of the graduates fail to impress the employers. The major reason for the failure is to impress the recruiters with good verbal and communication skills in spite of excellent aptitude and technical skills. English language and communication skills, in particular, resulted as barriers in the personal as well as professional development of an engineering graduate. Most students are not ‘industry ready’ because they lack communication skills.
         The attempt to make the students ready for placements is encouraging as most of the institutions came up with a separate Training and Placements wing. In Andhra Pradesh, all most all the engineering colleges and many universities established T& P wing to cater to the student's needs. The students are trained in all the required skills. However an attempt should be made to inculcate and integrate such training programs from the first year of engineering course.
    The situation in Andhra Pradesh specifically requires attention where English as a subject is taught just before the commencement of final exams. During these two years,
    a student may be exposed to English language for two or three months. The student passes the exam or acquires good marks for increasing the percentage at this level. No exposure to individual assessment in LSRW skills is noticed. The student fails completely in acquiring effective English language and communication skills at this stage. At the engineering level, the student is exposed to industry requirements at the end of the third year or in the final year and within the stipulated time, he/she fails to meet the expectations. Hence an integrated approach should be planned from the first year onwards along with the prescribed syllabus to make the student industry ready.

    Develop Excellent Communicative Ability

         The integrated program should be designed keeping in view all the required inputs for facing the campus drives successfully. The program should concentrate on soft skills, communication skills and verbal ability. A rigorous training with experts from in house faculty and industry experts should be planned so that the students can be exposed to industry expectations, extend a good rapport as well as develop excellent communicative ability.

    Verbal ability
          The major components that are focused during written test while testing the verbal ability are:
    Error correction: The student ought to identify grammatically correct sentence, choosing best alternative, identifying incorrect sentences, inappropriate usage etc.
    Antonyms:Identifying parts of speech – verb, noun, adjective of a specific word, identifying the root of the word and meaningand knowledge on prefixes and suffixes are tested.
    Synonyms: Identifying the words with identical or similar meaning.
    Fill in the blanks: Paragraph filling or sentence filling with correct article, preposition, verb, suitable word etc.
    Sentence re-arrangement: A set of three to five sentences should be arranged meaningfully.
    Analogies: Ability to recognize relationships between words or ideas and identifying if the relationships are parallel or not.
    Idioms and Phrases: Certain social traits, habits, human experiences or traditions are reflected in idioms and phrases.
    Reading comprehension
         The student is given short or long passages. The following strategies are observed while doing reading comprehension:
    * Understanding Vocabulary
    * Supporting details
    * The structure
    * Main idea
    * Identifying the purpose and tone
    * Contextual Clues
    * Organization of Author
    * Facts, opinions and inferences
    * Evaluating arguments of the author
    Communication skills
    Group Discussion
          GD’s are conducted to analyze
    * Leadership skills
    * Logical thinking etc
    * Team work
    * Ability to initiate
    * Keeping abreast with current affairs
          Debates are conducted to identify
    * Emotional balance
    * Maintaining the poise in a given situation
    * Steadiness
    * Stability
    * Cope with arguments/ disagreements
          The parameters that are tested during JAM
    * Organizing and sequencing information
    * Using general knowledge
    * Thinking on one’s feet
    * Listening and speaking accurately
    * Sharpening vocabulary
    * Extempore skills
    Personal Interview Skills
    * Body language
    * Dress code
    * Killing nervousness
    * Personal grooming etc.
    * Eye contact
    * Confidence level
    * Positive attitude
    Soft skills
    * Basics & Conversational English
    * Time Management
    * Positive Thinking
    * Character building
    * Communication Etiquette
    * Motivation
    * Goal Setting
    * Human Values
    Recognize the Importance of English
          The present decade talks about technology enhanced teaching and learning, synchronous and asynchronous communication, web based curriculum, learning through I-pads, I-Pods etc. The big question is whether the students and faculty miss the minimum prerequisites in the medley of learning and teaching innovative methods of improving English language, communication and soft skills..
         The best example is the horrifying results at the recruitment drives with more than 75% being unsuccessful. The topics seem to “be simple and easy and are part of the curriculum from the lower level.” Nevertheless, only 25% of the aspiring students being grabbed into the industry for job placements. According to NASSCOM (National Association of Software and Services Company) only 25 percent of technical graduates are suitable for employment in the outsourcing industry because of their lack of abilities to speak or write well in English.
          The student should be aware of imbibing English language, communication and soft skills for a better career prospective. The educational institutions should recognize the importance of teaching all the above skills effectively at the initial stages to improve the success rate of placing the engineering graduate.

Industry      Interaction

Higher Education

Job Skills

Soft Skills

Comm. English

Mock Test